I’ve looked at the Review Central reviews of reviews, and I have a concern.

I don’t see any agency in a review situation being willing to post comments on that review, negative or positive. It would be burning a bridge with the client and/or the consultant that would impact negatively against the agency and BizDev person.

That said, how is this site going to acquire value if agencies aren’t willing to post? I see this as a well-intentioned experiment, but I would be surprised if it gained traction beyond a few posts from small-scope reviews. Does the 4A’s have a plan to gain wider adoption by member agencies?

Thanks,
Josh Davenport
Bernstein-Rein