4A's Review Central » business development http://reviewcentral.aaaalabs.com For RFPs and Pitches Wed, 22 Jun 2011 19:49:17 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Does the 4A’s Have a Plan to Gain Wider Adoption of Review Central by Member Agencies? http://reviewcentral.aaaalabs.com/requests-for-information/does-the-4as-gave-a-plan-to-gain-wider-adoption-of-review-central-by-member-agencies/ http://reviewcentral.aaaalabs.com/requests-for-information/does-the-4as-gave-a-plan-to-gain-wider-adoption-of-review-central-by-member-agencies/#comments Fri, 09 Apr 2010 13:31:30 +0000 Review Central http://reviewcentral.aaaalabs.com/?p=194 I’ve looked at the Review Central reviews of reviews, and I have a concern.

I don’t see any agency in a review situation being willing to post comments on that review, negative or positive. It would be burning a bridge with the client and/or the consultant that would impact negatively against the agency and BizDev person.

That said, how is this site going to acquire value if agencies aren’t willing to post? I see this as a well-intentioned experiment, but I would be surprised if it gained traction beyond a few posts from small-scope reviews. Does the 4A’s have a plan to gain wider adoption by member agencies?

Thanks,
Josh Davenport
Bernstein-Rein

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